My web searches told me that anthocyanins made strawberries red. I was surprised at that (since anthocyanins make things purple and ultra violet, and strawberries are not purple), but yeah; maybe there are more kinds of anthocyanins.
I would have guessed that lycopene made them red.
Location: SW Idaho, USA
USDA hardiness zone: 6
Elevation: 2,260 feet Profile post